CONTENTSForewordMuseums in the learning
society
Museums and the creative economy Creating the
digital museum
Funding the digital
museum
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| Culture is dynamic and creativity
is at its core. Museums and galleries are centres for creativity.
Their collections embody the accumulated cultural energy of our own and
other times. They can be powerful catalysts for innovation. By making
museums more accessible we can help to build a creative society.
The size of the creative economy Every one of the creative industries is supported directly or indirectly by museums and galleries. Digital access will enable museums to provide them with a much better service. The print and publishing industries, for example, already make extensive use of museum collections and images. The acquisition of digital reproduction rights has become one of most important new art markets in Europe. Artists, craftspeople and students place a high value on access to museum collections. And museums are an important market and marketplace alike for high quality products. Designers, makers, manufacturers and customers will all benefit from electronic access to the creative wealth of museums. This will be particularly significant at local and regional level as the creative industries feature more prominently in regional economic cultural strategies. Pioneering partnerships Some of the country's most visionary new public buildings are commissioned by museums and galleries. They provide an international showcase for our industries. In the same way, museums and galleries are entering the multimedia design and software marketplace, as both clients and producers. Museums' new uses of multimedia will stretch the boundaries of the information age. By working in partnership, museums and software and design companies will develop ways to deliver information that is relevant to users, in the most appropriate form. |
The
size of the creative economy
Pioneering
partnerships
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| Countries
around the world are committing public funds to national rogrammes to speed
up the formation of their information societies.
The USA leads the way. The internet was born there, and fostered by the Information Superhighway initiative, internet use has reached a larger proportion of citizens there than in any other country. [ President proposes digital library for education ] The European Union has recognised the importance of the information economy since the early 1990s. There is funding for a range of projects to exploit the potential of digital technologies. This support will increase under the Fifth Framework Programme, part of which is aimed at expanding the contribution of museums and other cultural institutions to the emerging cultural economy. [ European connections ] In Canada there has been a programme to support and promote the development of digitised museum collections information for more than twenty years. This has recently been extended with a public network, Artefacts Canada, providing access for citizens to museum collections across the country. The UK has benefited from large scale and continuing investment in libraries and digital resources and services for higher education. This was initiated by the Follett Report (Joint Funding Council's Libraries Review Group Report: Higher Education Funding Councils: 1993), and has ensured that the UK continues to be among the world leaders in library and research provision. Underpinning all these developments is the recognition that in a global, multinational world, cultural networks are an important means of expressing and preserving cultural identities. And digital cultural resources are seen as essential to the growing cultural economies. Fifteen or more countries ? from Sweden to India; from Canada to Australia ? have established national cultural networks. [ Developing Australia's cultural economy ] These networks provide a source of cultural material and cultural expression that can be accessed from anywhere in the world by people interested in learning about the national culture. They also enable those working in the cultural sector to communicate with each other, exchanging ideas and experience. Many museums and galleries in the UK already play an important international role. They work as members of world-wide networks, based on the common language of their collections and objects. Information and communication technology will enhance this activity and open up international possibilities for more of them. |
President
proposes digital library for education
European
connections
Developing
Australia’s cultural economy
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| The
new digital museums must have at their core public access and participation.
There is a critical gap between the vision offered by museums in the shape
of the many small pilot projects that exist, and the resources that are
presently available to realise it. This gap needs to be tackled urgently.
In April 1999, about 300 UK museums had websites. A number provide outstanding demonstrations of the use of the new cultural media. But the majority are excellent examples of what can be achieved through enthusiasm despite a shortage of resources. Digital museums will deliver access and services in a variety of ways: * Centres in museums,
for information access and participative activities
Common to all these will be the digitised content and services which will enable access to collections and information, participative input, and two-way interaction between users, staff, and museums' many publics. As in the New Library
Network and the National Grid for Learning, what is required is a combination
of infrastructure, content, and organisational arrangements. And once created,
this new national resource must, like the collections themselves, be sustained
and maintained.
CREATING CONTENT AND PARTICIPATIONPeople want museums to provide collection related information and they want interactive, participative services, too. Both are essential to the digital museum. Users want integrated resources from museums, libraries, archives, universities and other arts, humanities and science institutions world-wide.More of the collections for more of the people To produce this richly varied content requires, above all, the knowledge of museum expert staff - curators and others. It requires the basic multimedia content components to be created and readily available in permanent digital collections. It requires research and development in information science and interface design to ensure that we maintain world class technical and design quality. It will require complex relationships and rights management between the public and private sectors. The public also has an important role to play. The interactive capability of digital networks makes it possible for many people to tell their own stories though museums. As well as drawing on resources for their own purposes, they interpret them and contribute to them. Teachers, for example, will use the basic resources to create their own productions for other users. Content creation becomes an ongoing process. Museums
put the C into ICT
MAINTAINING THE NATIONAL RESOURCEThe digital assets of museums already represent a valuable and growing national resource that needs to be managed and securely maintained. Museums will need to preserve their basic digital collections. These will be stored in multimedia repositories, related to museum collections management systems. Interactive and participative programmes, too, represent an ongoing requirement for maintenance.Standards have to be established and implemented to ensure both technical quality and educational and content standards. International standards for resource location and interoperability make a reality of the vision of museums connected world-wide. Standards for terminology ensure that users can always find what they want. As online services
develop, they will of their nature encourage similar museums to work more
closely together and to develop links with libraries, archives and educational
establishments, and community groups. National or regional museums
will join digitally with local museums, and with other institutions that
have related or complementary collections such as libraries and archives.
CONNECTING WITH USERSThe networks for museums will be provided by the existing and new public and learning networks such as JANET (the Joint Academic Network), the New Library Network, the Community Grids, and the National Grid for Learning. Museums must have connections to these.Many people will go online to digital museums and galleries from their own homes. Others will use the growing number of Community Grid access points in libraries, learning centres and in museums themselves. Many museums will also need interactive information centres for their own particular services. The new digital services must have the ability to respond to people's different interests and to their diverse requirements and cultural and learning preferences. To do this, gateways to the networks need to be developed - portals to online resources of all kinds - in combination with search and navigation tools. These gateways are as important as are any of the resources to which they lead. Indeed, gateways will be at the heart of the National Grid for Learning itself, and museums and galleries are already a popular feature of it. Gateways to the
networks
DELIVERING CONTENT AND PARTICIPATIONDigital museum content and services must be available 24 hours a day, 365 days a year. This represents a major commitment to sophisticated technical data management and online activities and interactive environments on high capacity servers. Some museums may be able to guarantee this level of service, or be capable of offering such facilities on behalf of others. But it is likely that central or regional data delivery services, or kitemarked managed services, will be needed, like those established by the academic sector or planned for the New Library Network.Large scale demand
requires large scale services
CREATING THE ORGANISATIONAL INFRASTRUCTURENetworked content provision is underpinned as much by organisational arrangements as by hardware. As academic providers have proved, many important digital services for museums can only be provided cooperatively and sometimes centrally.Project selection
Production quality
Rights management
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More
of the collections for more of the people
* More art
* More collections
* More for schools
* More information
* More research
Museums put the communication into ITC (information and communications technology) * New links for the community
* New links to classrooms
* New links to art
* New links for schools
* New links to exploration
Gateways to the networks
Large scale demand requires
large scale services
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| .. | Digital museums | Actual museums |
| Creating the content | Museum curators and educators
Schools, FE and HE institutions Communities and volunteers External contractors |
Curators
Educational services Events and programmes Exhibition designers Construction companies |
| Connecting with the users | Home access
Public access points Delivery networks, e.g. the Joint Academic Network (JANET), the National Grid for Learning, Community networks Gateways and finding aids Search and navigation tools |
Visits to the museum
Print publications Community groups |
| Delivering the content | Data delivery services
Managed service providers Multimedia publishers |
Museum buildings
Galleries Events and programmes Enquiry services Commercial publishers |
| Maintaining the national resource | Developing standards
Digital repositories Museums collection systems |
Collection stores
Building maintenance Managed storage environment |
| Setting up the organisational infrastructure | Project selection
Production values Rights management Managed service providers Multimedia publishers |
Grant giving bodies
Picture libraries |
| Museum
staff, volunteers and a wider public will require new skills to create,
manage and maintain participatory and truly interactive digital applications.
Museum people will need to understand experiential learning and the techniques
of information management and multimedia creation. They will also
need to draw on inputs from a wide range of disciplines, in the arts, sciences
and humanities.
Making a start on training Skills are needed:
Museums have two kinds of training responsibilities. The first is to train their own staff in the skills of using digital technologies and museum resources to enable public learning and participation, and to assist users. The second is training for the museums' public, to enable both adults and children to make creative use of cultural resources in their communities. Training for volunteers must also not be overlooked. Volunteers play a productive role in museum services. Many small museums are crucially dependent on them. This is another opportunity offered by the new technologies: to engage the enthusiasm, skills and interests of volunteers to help create digital resources. |
Making a start on training
In the National Portrait
Gallery, front of house staff have received training so that they can use
the Gallery's collections database to answer enquires from the public.
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| A number
of agencies include in their remits the possibility of funding for museums
and galleries content on the networks. But it is at best ancillary to their
main programmes, and a priority for none. And for some crucial areas there
are no specifically designated funds.
Much can be done if these funding agencies adopt policies to make full use of the public national resources of museums. We hope that they will take account of what museums and galleries can contribute, and involve them in the development of their policies. But, if the full vision of museums in the learning age is to be realised, there needs to be significant additional and dedicated funding. Popular attractions SOME FUNDING SOURCES The New Opportunities FundThe NOF is providing central support for the development of the National Grid for Learning, the New Library Network, the Community Access to Lifelong Learning project, and community services including the Community Grids. Museums are identified in those reports as major providers of content for these networks. This report sets out the many ways in which museums can contribute to meeting NOF objectives, and identifies the resources that are needed in order to make this contribution. We would welcome a dialogue on how best to move rapidly forward on this.The Heritage Lottery FundThe focus of the HLF remit for digitisation is preservation and access: basic inventory and catalogue information for whole collections.Higher Education Funding CouncilsThe Electronic Libraries (eLib), and the JISC Image Digitisation and Research Libraries Support programmes all support the digitisation of material for higher education and research use. These programmes could include museum content, and this should be encouraged.Department for Education and EmploymentMuseums can make a major contribution to learning at all levels, and the DfEE supports their contribution to some extent through the National Grid for Learning. There is clear scope for museums to support DfEE policies, and it would be very productive to extend the dialogue between the DfEE and the DCMS to consider how this can be achieved.The Department of Trade and IndustryMuseums could provide valuable support for the DTI's Information Society Initiative, and its actions following the recent White Paper on competitiveness. A dialogue needs to be established with the DTI to see how this support can best be gained.Government sponsoring bodiesGovernment bodies that provide direct funding for museums include the Department of Culture, Media & Sport, the Governments of Scotland, Wales, and Northern Ireland, and the Ministry of Defence. Devolution will bring further opportunities to develop and fund distinctive cultural strategies in the four Home Countries.Local AuthoritiesMuseums in Newcastle were recently voted the most popular service offered by that authority. We hope that recognition of the importance of museums to learning and to delivering other community benefits will help local museums to achieve a higher position in Local Authority funding priorities.Regional Development AgenciesThese, too, may come to fund the creation of cultural content as part of their support for regional activities. The subject needs to be high on their agendas.The European UnionThe Fifth Framework Programme is potentially a major source of funding for creating cultural multimedia. UK museums are already well represented in these discussions. Greater support to assist museums in formulating bids could result in substantial additional funds.THE NUMBER OF DIGITAL MUSEUMSBy 2002 there should be 400 museums providing digital services on-site and online. This number is realistic. To illustrate this, of museums now, 400 have more than 50,000 visitors each year, and a similar number have education staff.This number could achieve: * an effective
geographical spread across the whole of the UK
In further phases,
by 2007 all museums should be able to play their full role in the National
Grid for Learning, from the very smallest museum, managed by a dedicated
team of volunteers, to the largest National Museum.
THE FUNDING NEEDSSignificant investment will be required in the first instance if we are to establish a critical mass of digital content that will make sufficient impact to stimulate use and exploitation. Some investment may come through public / private partnership arrangements. But to create the new digital networked museum kick-start funding is needed, just as it is for the new library network.Our cost estimates
are informed by the calculations in the recent Library and Information
Commission Report Building the New Library (1998).
Content creation and online activitiesInformation centres within museums - a popular resourceMuseums are highly inventive places, and with the stimulus of proper resources we can expect a wave of innovation that will deliver experiences that we cannot yet predict. We would expect bids for funding for content to include a wide variety of elements, such as: * Basic digitised
collections information, images, sound and moving images to be managed
as a permanent resource
Funding must therefore include an element to encourage experimentation. Every project should also provide for evaluation, and many will include training. Museums innovate Museums will be eligible
to bid for projects within the £50 million already allocated for
content on the New Library network. Over and above that, we estimate the
necessary additional investment to create content and activities to be
£35 million.
Connections and access: the infrastructureMuseum hardware and public access points within museums would be provided as part of funded projects.The average cost
of providing a broadband connection to an appropriate managed network would
be about £25,000 for each of the 400 connected museums - a total
infrastructure cost of £10 million.
Content delivery and organisational infrastructureThe digital museum will deliver large volumes of content, and interactive services, to millions of users. This large scale commitment requires proper organisational arrangements to be put in place to provide the services. These include, for example, selecting projects, maintaining quality, and rights management. To allow a start to be made on establishing these organisational mechanisms we suggest the provision of £2 million.[ Cooperative
rights management ]
Maintenance and sustainabilityJust as the maintenance of museum collections themselves is funded as ongoing investment in a permanent national asset, so the ongoing maintenance of digital collections and services, as a permanent national asset for the future, needs to be assured.This is a new service for museums. Pressures to continue to provide their existing services at ever higher quality will become ever greater, so funding cannot be released by redeploying existing resources. There are two first sight sources for funding: * Central funding
* Funding through
income from digital services
Collections of information - the new national resource Experience in SCRAN
and elsewhere shows that it is not possible to generate sufficient income
to completely cover the cost of maintaining these resources and services.
While a few museums with collections of high commercial reproduction value
may enjoy large scale income, the vast majority of museums will not. In
our opinion additional permanent funding will be needed, because museums
will be providing more services, and maintaining more permanent public
assets. We identify this as a serious issue, but we make no estimate of
the cost.
TrainingThere are approximately 40,000 staff, including volunteers, working in museums overall (Museum Focus: MGC 1998). Staff in the 400 connected museums will need training. As well as staff in these, projects are likely to include smaller museums that are not connected, within collaborative groups. Volunteers need training, too. Museums not connected in the first phase will need to be gearing up for the further phase beyond 2002. We estimate some 10,000 museum people, including volunteers, in total, at an average cost for training of £800 per person - a total cost of £8 million.THE COSTTo enable the first phase, in which about 400 museums will be able to deliver services on the cultural network, we estimate that there will be a need for £55 million over and above that currently available from other funding sources. This investment will deliver the benefits that can be derived from using assets - content and skills - that are already held by museums.The sums involved
are not large in relation to the benefits that will flow from them.
Indeed, they will enable the museums, galleries and archives sector to
add value to the investment that has already been committed to the National
Grid for Learning and the New Library Network.
The cost of digital museums: first phase to 2002£ million* Infrastructure 10 * Training 8 * Content and activity creation 35 * Maintenance 2 TOTAL: £ 55 million |
Popular
attractions
The Museums and Galleries area of the National Grid for Learning is currently the most rewarding to visit. The Museum section seems to be implementing the very essence of the National Grid better than most of its other components. Computer Shopper February 1999 Information centres within
museums - a popular resource
COMPASS is the British Museum's
public multimedia system for the Millennium. Specially prepared to appeal
to a wide public, it will give access to records for 5,000 objects, and
related 'Encyclopaedia' information. It will be accessible through 60+
on-site terminals, and the Web. COMPASS will demonstrate just what can
be done with the latest technologies, and highlights the effort needed
to create suitable content for public use.
Museums innovate
Cooperative rights management
Collections of information
- the new national resource
For example, The Feather
Trade and the American Conservation Movement is an online multimedia exhibit
created by the Smithsonian Institution. Software was used to draw much
of the content directly from the museum collections database.
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